Campaign Book for Wildfang

For a course I completed at the University of Oregon titled “Writing Design Concepts,” I was tasked with making a campaign book for an Oregon brand. Wildfang is a Portland-based brand that spoke to me due to my love for clothing and their work for the LGBTQ community. I decided to create a campaign that emphasized the brand’s sustainability efforts while addressing issues many queer people have when it comes to finding clothing that they feel confident in.

Media Planning for ATA Gymnastics

With a group of other advertising students, I helped create a Media Plan for ATA Gymnastics, a gym located in San Jose, California. Based on our client’s overall campaign objectives and budget, we built a media plan by creating KPIs, SWOT Analyses, Target Personas, and other media tools.